Oliver Clark
Dynamic Media Professional
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Extra Life

A thorough look at my Extra Life 2013 charity campaign which raised $750 for Children's Miracle Network

What is Extra Life?

On November 2nd, 2013, I participated in this huge worldwide celebration of the social impact of gamers, an epic 25 hour marathon of nonstop gaming. With the help of some incredibly generous supporters, I raised $750 that went directly to Shands Hospital for Children at UF. For updates on my next stream, please visit my twitch page.

Excerpt - Playing Tropico 4

Results and Metrics

 

Addition: the stream also had 80 video plays

Facebook Advertising Campaign (Averages)

Total Spent

$50 (Free Credit)

Reach

15,263

Frequency

8.5

Impressions

160,422

CPM

$.41

CTR

.66%

CPC

$1.03

Creative

Right Side

Mobile Newsfeed

 

Right Side

Samples of Hand Drawn Donor Appreciation Cards for Gifts of $5 or more

Twitch Page

My Role

I designed, hosted, and implemented all aspects of the event from promotional materials to advertising to fundraising.