Oliver Clark
Dynamic Media Professional

The Electronics Showroom: Brick and Mortar Reimagined

An article I wrote addressing mythology, marketing, and the effect of shaping perceptions in mass populations

This is an article I wrote for one of my entrepreneurship classes. It addresses how a retailer could take the common practice of "Showrooming" or going to a store to see an item and then buying online, and capitalize on it as a viable business model.